DiscoverCar Dealership Guy Podcast#92 Leading the fastest-growing car brand in America, Investing $1B on new dealerships, Hyundai's solution for fast charging? | Randy Parker, CEO of Hyundai Motor America
#92 Leading the fastest-growing car brand in America, Investing $1B on new dealerships, Hyundai's solution for fast charging? | Randy Parker, CEO of Hyundai Motor America

#92 Leading the fastest-growing car brand in America, Investing $1B on new dealerships, Hyundai's solution for fast charging? | Randy Parker, CEO of Hyundai Motor America

Update: 2024-06-13
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Welcome to the Car Dealership Guy Podcast. In this episode, I'm speaking with Randy Parker, CEO of Hyundai Motor America where we discuss: leading the fastest-growing car brand in America, Investing $1B in new dealerships, A solution for fast charging? The Future of FSD for Hyundai.


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Topics:

(00:00:00 ) - Intro

(00:02:59 ) - Randy’s background and career

(00:06:31 ) - What have been the key drivers to Hyundai’s market share growth?

(00:09:37 ) - How do you improve the Hyundai image while offering flexibility for your dealer network?

(00:12:47 ) - How important has design been to Hyundai’s success?

(00;15:31 ) - Stated vs. revealed preferences

(00:17:17 ) - What will be the next ‘important’ thing to consumers?

(00:18:31 ) - Robotaxis

(00:20:48 ) - How do you maintain momentum in a market that is becoming increasingly competitive?

(00:26:21 ) - Are EVs inevitable in the long term?

(00:28:42 ) - Thoughts on hybrids

(00:30:22 ) - Has the Hyundai customer changed in your time with the company?

(00:32:32 ) - How do you continue growing, but optimizing for the long term?

(00:34:50 ) - What’s on your mind and keeping you excited?

(00:37:07 ) - How are you thinking about affordability?

(00:39:20 ) - Marketing is the price you pay for being unremarkable

(00:41:24 ) - What’s your outlook for the company?


Check out Hyundai here.


Check out the website for more (https://dealershipguy.com) and follow me on X @GuyDealership! (https://x.com/guydealership)


This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.

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#92 Leading the fastest-growing car brand in America, Investing $1B on new dealerships, Hyundai's solution for fast charging? | Randy Parker, CEO of Hyundai Motor America

#92 Leading the fastest-growing car brand in America, Investing $1B on new dealerships, Hyundai's solution for fast charging? | Randy Parker, CEO of Hyundai Motor America

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